July 29, 2010 PRETTY IN PINK WPS teams will support breast cancer fight
Five WPS teams will play in special pink jerseys as part of Puma's Project Pink. Photo courtesy of Puma
Five teams in Women’s Professional Soccer will play in pink uniforms as part of Puma’s Project Pink, an initiative launched to raise awareness — and funds — in support of the fight against breast cancer.
Profits from the sale of Puma’s Project Pink gear used by the players will be donated to a nonprofit committed to breast cancer awareness or research; the beneficiary will be named as the result of a national online voting campaign. The brand has also created a range of Project Pink merchandise that will be available for purchase beginning this summer and continuing through Breast Cancer Awareness Month in October.
WPS teams including the Boston Breakers, Washington Freedom, FC Gold Pride, Philadelphia Independence, and Sky Blue FC have joined with Puma to get behind Project Pink, designating matches in July and August to help raise awareness for the cause. Players from each home team will sport special Project Pink kits developed by Puma and a special match ball will be utilized throughout each game. Project Pink-themed activities will also be hosted in pre-game Fanzones and throughout the matches. The Atlanta Beat and Chicago Red Stars will also support Project Pink with events later in the season.
Fans will be able to nominate breast cancer charities at wps.pumafootball.com/projectpink and will ultimately be able to vote for a charity to receive the donations from the program. The nomination period will open on August 7; voting will begin on September 13 with the winner announced and the donation made in late October.
Project Pink Gear will be available through Puma’s online store. In an effort to drive additional awareness to the cause, the brand will be using the Twitter hash tag #projectpink when communicating updates about Project Pink and will also encourage fans creating content to do the same. For every tweet using the hash tag from July 31 through October 18, Puma will donate an additional $1 to the Project Pink cause, up to a maximum of $25,000. Puma will count one tweet using the hash tag per user per day.
Project Pink game dates are as follows:
• Boston Breakers v. Washington Freedom
July 31 at Harvard Stadium
• FC Gold Pride v. Chicago Red Stars
August 7 at Pioneer Stadium
• Philadelphia Independence v. Boston Breakers
August 8 at John A. Farrell Stadium
• Sky Blue FC v. Washington Freedom
August 11 at Yurcak Field
• Washington Freedom v. Sky Blue FC
August 28 at Maryland SoccerPlex
